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White Paper

Analytically Driven Pricing

Using Enterprise Data to Optimize Pricing in the Transportation Industry

About this paper

As explored in this paper, focusing exclusively on costs when deter­mining pricing is limiting and can lead to decisions that hurt revenues and profits. To price optimally, you need to make analytically driven pricing decisions. This requires bringing together relevant internal and external data and using analytics for accurate customer segmentation, price-demand estimation, forecasting and price optimization. When you use analytics to help drive your pricing decisions, your pricing analysts and strategists can generate prices closer to the intersec­tion between supply and demand, and thus determine the optimal price for your trans­portation service.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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