Woman using SAS Customer Intelligence 360 on tablet


Create relevant, satisfying, valued customer experiences.



Infuse your marketing decisions with unprecedented customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics engenders a deeper customer understanding. Engage with customers contextually across inbound and outbound channels. And craft compelling customer experiences tailored to each unique customer's journey.


SAS Customer Intelligence 360 screenshot on monitor



SAS Customer Intelligence 360 screenshot on monitor





SAS Customer Intelligence 360 screenshot on monitor

跨越所有渠道 创建个性化交互   





SAS Customer Intelligence 360 screenshot on monitor


预测模型可为您显示营销活动的前景,便于了解最重要的业务驱动因素,预测未来推动业务发展的措施,利用目标管理例程确定需要达到的最佳水平 – 即使没有专业统计人员,将所得的结果反馈到模型中,因此,随着时间的推移不断提高预测模型的智能化水平。


Young woman using laptop


  • Open data model. An open, customer-centric data model translates digital data into useful insights. And it can be combined easily with existing online and offline customer data.
  • Dynamic data collection. A single line of HTML code in each web page enables dynamic data collection. Avoid form- and field-level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization. Contextualize data captured from all digital channels and devices in a matter of minutes.
  • Anonymous behavior capture. Record the activities of everyone who visits your website over time – whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically, resulting in a much richer profile.
  • Predictive models, forecasting and goal-seeking routines. Run analyses to determine which goal-seeking routine adjustments will result in better business goals. Because advanced statistical and optimization routines are prebuilt, you don't have to be a statistics expert to run or develop them.
  • Dynamic content placement. Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management. An easy-to-use interface lets you use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS® Customer Intelligence suite. SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, so you can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.


Customer Intelligence 360 Plan Workflow screenshot

SAS® 360 Plan

Keep all your marketing strategies aligned while enabling teams to act with speed and precision. Accelerate, automate and streamline planning, financial management, workflow and asset management. Collaborate and execute plans more efficiently and optimize marketing investments.

SAS® 360 Discover

Dynamically capture individual customer interactions. Transform them into customer-centric knowledge. Then combine that knowledge with insight from other channel views to better understand, model and effectively market to each and every customer.

SAS® 360 Engage

Take insights gleaned from SAS 360 Discover and other sources – including other SAS Customer Intelligence solutions. And use that insight to craft personalized, precisely targeted offers delivered to customers across digital channels, devices and points in time.

Recommended Resources

Learn more in the SAS Customer Intelligence 360 overview brochure.

Discover the six steps to optimizing every customer experience.

SAS is a Leader in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs.

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