Woman using SAS Customer Intelligence 360 on tablet

Create relevant, satisfying, valued customer experiences.

 

创造有关联、客户满意且有价值的客户体验

Infuse your marketing decisions with unprecedented customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics engenders a deeper customer understanding. Engage with customers contextually across inbound and outbound channels. And craft compelling customer experiences tailored to each unique customer's journey.

将具有前瞻性的、对客户的洞察力注入到您的营销决策中,把客户层面的数字数据与传统数据源整合成360度的全方位客户视图。内置营销分析预测加深客户的了解。在内外营销渠道中与客户建立良好的互动关系,为每一个客户量身打造独特的消费体验之旅。



SAS Customer Intelligence 360 screenshot on monitor

赋予营销人员真正的预测能力

一个基于高级分析功能的、简单易用的营销界面,可供营销人员和业务分析师迅速将数字数据转化为以客户为中心的预测分析。利用这些分析结果指导并形成实时客户交互,结合具体情况制定决策,为客户提供难以拒绝的、高度个性化的相关产品。

SAS Customer Intelligence 360 screenshot on monitor

综合分析每一位客户   

不仅掌握网页点击率,而且真正了解该客户在网站和智能手机应用的浏览行为。轻松地将在线和离线的客户数据紧密地结合在一起,组成360度全方位视图,其中包括他们对您公司的过往体验、最近的行为和实时行动。把对客户行为的深入了解,转化成更加成功的产品和营销活动。

 

 

SAS Customer Intelligence 360 screenshot on monitor

跨越所有渠道 创建个性化交互   

在客户访问全程中,每一次接触都有引发商机的机会,每一次客户交互就是一次品牌体验。在为客户量身打造的体验之旅过程中,可以随时随地获得最佳客户体验,并以恰当的方式保持与客户的互动。

 

 

 

SAS Customer Intelligence 360 screenshot on monitor

不断提高实时分析水平

预测模型可为您显示营销活动的前景,便于了解最重要的业务驱动因素,预测未来推动业务发展的措施,利用目标管理例程确定需要达到的最佳水平 – 即使没有专业统计人员,将所得的结果反馈到模型中,因此,随着时间的推移不断提高预测模型的智能化水平。


 

Young woman using laptop

Features

  • Open data model. An open, customer-centric data model translates digital data into useful insights. And it can be combined easily with existing online and offline customer data.
  • Dynamic data collection. A single line of HTML code in each web page enables dynamic data collection. Avoid form- and field-level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
  • Post-data-collection contextualization. Contextualize data captured from all digital channels and devices in a matter of minutes.
  • Anonymous behavior capture. Record the activities of everyone who visits your website over time – whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically, resulting in a much richer profile.
  • Predictive models, forecasting and goal-seeking routines. Run analyses to determine which goal-seeking routine adjustments will result in better business goals. Because advanced statistical and optimization routines are prebuilt, you don't have to be a statistics expert to run or develop them.
  • Dynamic content placement. Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
  • Digital asset management. An easy-to-use interface lets you use, reuse and version rich media assets, and determine where they are most effective.
  • Part of the SAS® Customer Intelligence suite. SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, so you can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.

组件

Customer Intelligence 360 Plan Workflow screenshot


SAS® 360 Plan

Keep all your marketing strategies aligned while enabling teams to act with speed and precision. Accelerate, automate and streamline planning, financial management, workflow and asset management. Collaborate and execute plans more efficiently and optimize marketing investments.

SAS® 360 Discover

Dynamically capture individual customer interactions. Transform them into customer-centric knowledge. Then combine that knowledge with insight from other channel views to better understand, model and effectively market to each and every customer.

SAS® 360 Engage

Take insights gleaned from SAS 360 Discover and other sources – including other SAS Customer Intelligence solutions. And use that insight to craft personalized, precisely targeted offers delivered to customers across digital channels, devices and points in time.

Recommended Resources


Learn more in the SAS Customer Intelligence 360 overview brochure.


Discover the six steps to optimizing every customer experience.


SAS is a Leader in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs.

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