SAS^® 360 Plan Features

Strategic planning

• Configurable planning hierarchies.
• Marketing plans, listing programs and integrated campaigns definition and tracking.

Financial management

• Planning and cost-center budget allocation.
• Expense tracking in the form of commitments and invoices for marketing activities.

Calendar management

• Integrated calendars for planning items, workflows and workflow tasks.
• Configurable calendar display options.
• Defines and tracks timing for marketing plans, programs, campaigns and tasks.
• Search and filtering capabilities directly from calendar views.
• Choose from color-coding options based on object type, status or channel.

Marketing workflow

• Management of the execution of marketing processes to support execution of programs and campaigns.
• Defines marketing process steps and allows flexible workflow configuration.
• Sends electronic notifications.
• Calculates timelines automatically.
• Electronically routes marketing documents for review and approval.
• Consolidates reviewer comments and manages multiple revisions.
• Supports annotations of image and video files to facilitate collaborative creative content review cycles.

Digital asset management

• Digital asset organization using tagging, cataloging and easy search and distribution.
• Version management capabilities.
• Rich media assets support.
• Marketing workflows integration for digital assets.

Configurability

• Custom meta data definition for all SAS 360 Plan objects—including planning items, assets and workflows.
• System configuration that matches your business needs and ensures all the relevant data is captured.
• Dependency on secondary systems for marketing operations eliminated.
• Collaboration with all stakeholders by providing visibility into the relevant data.

Integration

• Public APIs that integrate easily with third-party systems for ERP, CRM and CMS.
• Microsoft Excel integration for batch imports, exports and updates.
• SAS Customer Intelligence 360 integration.