SAS a Leader: Gartner 2016 Magic Quadrant for Digital Marketing Analytics
Governance, flexibility and predictive modeling for marketers propel SAS® Customer Intelligence success
A customer’s personal experience with a brand is increasingly linked to loyalty. That’s why brand marketers must ensure consistency and personal touches, whether that customer is online, in-store, on a mobile device – or all three. SAS® Customer Intelligence helps marketers pivot their digital business strategies away from campaigns and toward the customer. And for the second consecutive year, SAS is a Leader in Gartner’s October 2016 Magic Quadrant for Digital Marketing Analytics.
“As marketers evolve to be proficient in more complex and intertwined touchpoints with the customer, digital marketing analytics must also evolve,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “Predictive analytics – where SAS excels – enables marketers to anticipate customer expectations as early as possible so they can create more compelling experiences.”
In addition to being positioned the highest in ability to execute, SAS believes its recognition is based on:
- Predictive modeling. To help marketers better understand their customers across all channels, SAS Customer Intelligence offers users a variety of tools including data mining, text analytics, forecasting and optimization.
- Governance. SAS Customer Intelligence is both user-friendly and data-friendly, and well suited for marketers, analysts, IT staff and data scientists alike.
- Flexibility. Data can be managed and presented in a variety of ways, meeting the unique needs of the user as well as the project.
Through a comprehensive digital marketing analytics suite, SAS helps marketers address the full digital marketing analytics life cycle from data collection through to measurement. SAS’ next-generation solution, SAS Customer Intelligence 360, digs deeper into digital by allowing marketers to consistently create and manage a personalized customer experience that keeps consumers coming back to the brand.
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