SAS named Official Data Analytics Partner of the Washington Redskins
Redskins invest in analytics to deliver stronger fan experience
The Washington Redskins have some of the most loyal fans in the NFL. To provide those supporters with the ultimate experience – on and off the field – the Redskins have selected SAS as their Official Data Analytics Partner. The Redskins plan to use SAS® Analytics as part of their business operations to improve fan insight and engagement.
“Our fans are the best in the NFL and we want to give them the best possible experience when they interact with the Washington Redskins,” said Terry Bateman, Executive Vice President and CMO of the Washington Redskins. “We’re always looking for new ways to better serve our customers and we think the SAS tools are among the best in the industry and will make us a more effective organization.”
“The Redskins are all about their fans and look to SAS to help them better serve their loyal customer base,” said Jim Tobin, National Sales Executive, SAS Sports industry practice. “Fans today know what they want and expect their favorite team to be able to deliver a customized and world-class experience. The SAS software will give the Redskins the tools they need to be able to deliver that experience.”
The Redskins will be using SAS Marketing Automation to build a centralized data warehouse and design marketing programs that appeal to fans on an individual level. SAS Intelligent Advertising will be used to send communications and promotions across multiple channels, including their many specialized websites and mobile apps.
SAS helps professional sports teams around the world such as the Orlando Magic, the Toronto Maple Leafs, The New York Mets, Major League Soccer and others, improve fan insight and engagement, operations, player management and marketing.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.