Softonic taps SAS® to tackle big data, improve customer intelligence

Top website for sales and download of secure software to implement SAS® Business Analytics for user insight

Softonic has chosen SAS® Business Analytics to meet the challenge of big data. Specifically, the largest website for sales and download of secure software in Europe and Latin America and a global market leader will use SAS predictive analytics to deepen its understanding of users.

With 2.4 billion annual visits to its website, Softonic will analyze and extract a wealth of information daily to improve its decision making. The company will harness powerful SAS Analytics to uncover customer behavioral patterns, predicting likely user actions, responses and preferences in online purchasing and downloading software.

"This collaboration with Softonic gives SAS the opportunity to help a leader in online software sales meet the challenge of big data. Through the analytical power of SAS, Softonic will be able to extract maximum data value and generate knowledge based on information gathered from the millions of annual visits to its website," said Christian Gardiner, CEO of SAS Spain.

关于SAS

SAS是数据分析领域的领导者。通过提供创新的分析、商业智能和数据管理软件与服务,SAS帮助全球超过83,000家用户更好、更快地进行决策。自1976年以来,SAS一直向全球客户提供知的力量(THE POWER TO KNOW®)。

 

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