SAS, Staples and T-Mobile present at DMA 2012

Scott Stratten, best-selling author and proponent of Un-Marketing, will provide practical advice to marketers on achieving meaningful customer engagements

SAS, a leader in business analytics and integrated marketing management, will be at the Direct Marketing Association (DMA) 2012 conference to share strategies that make dealing with big data, customer engagement and accountable marketing more efficient and effective.

In How Staples Bridged Analytics with Campaign Execution (Tuesday, Oct. 16, 11:30 a.m. - 12:15 p.m.), Staples Inc. will share tips on integrating online and offline customer data to drive personalized campaigns and translate customer insights into sales.

An Ask-The-Experts Roundtable led by SAS and T-Mobile (Monday, Oct. 15, 12:30 - 1:30 p.m.), will focus on how social network analysis and campaign management can improve retention. Social Networks, Campaign Management & Reducing Churn will also discuss how innovative marketing analytic practices can improve customer lifetime value and how to execute on data-driven intelligence across multiple channels.

On Monday, Oct. 15, from 1:45 to 2:45 p.m., Scott Stratten, best-selling author and President of Un-Marketing , will share his viewpoints on the conference theme that data is the new currency, integration is the best strategy, relationships are the key, real-time is the goal and engagement the reward. Participants in Real-Time "Business Awesome" from Data-Informed Customer Engagement  will get practical advice on how rethink marketing in terms of meaningful engagements with customers.

SAS will also sponsor the all-day sessions Real-Time Analytics and Attribution on Saturday, Oct. 13, and Sunday, Oct. 14, which will provide practical advice on using predictive analytics to formulate a customer-focused marketing strategy, gain insight from data and analytics, optimize customer interactions and understand the customer experience.

DMA 2012 begins on Oct. 13 at the Mandalay Bay, Las Vegas.


SAS是数据分析领域的领导者。通过提供创新的分析、商业智能和数据管理软件与服务,SAS帮助全球超过83,000家用户更好、更快地进行决策。自1976年以来,SAS一直向全球客户提供知的力量(THE POWER TO KNOW®)。

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