About this paper
Stakeholders across the banking and payments value chain are under intense pressure to find ways to truly understand and connect with customers and members. As they seek ways to boost acquisition and cross-sell efforts, decrease attrition and increase revenue, many firms are discovering the power and value of analytics. This Mercator Advisory Group research brief sponsored by SAS explores how analytics can help institutions better understand customers’ wants, needs and behaviors – and help pave a critical path to consistent profitability.
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