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Leverage Marketing Analytics to Improve Customer Experience

About this paper

It takes a lot to differentiate your business today. The key is not just knowing what choices your customers make, but being able to understand why they make those choices, how they feel about them, and what their experiences with your organization are like. Only with an accurate understanding of that can you deliver a unique customer experience and make good predictions about customer behavior. A solid, connected business strategy driven by marketing analytics is the way to accomplish that goal. This paper describes how marketing analytics can help unlock the full strategic value of your data and influence business processes to deliver just the right customer experience – one that will set your business apart from all the rest.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

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Bu etkinlik kapsamında tüm bilgileriniz SAS Gizlilik Beyanı ile uyumlu olarak işlenecektir.

Pazarlama içerikli iletiler almaya rıza gösterdiğiniz takdirde, yukarıda sağladığınız iletişim bilgileri SAS Institute Bilgisayar Sistemleri Ltd. Şti. tarafından, size etkinliklerimiz, ürünlerimiz ve hizmetlerimiz ile ilgili pazarlama içerikli elektronik mesajlar göndermek, SAS’ın satış ve pazarlama faaliyetlerini planlamak ve yürütmek amacıyla ve açık rızanıza dayanılarak 6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında veri sorumlusu sıfatı ile işlenecek ve yurt dışında bulunan SAS iştiraklerine aktarılacaktır.