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Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence

About this paper

Digital data has become a classic big data challenge for marketers who want to push past the retroactive analysis limitations of traditional web analytics. The opportunity for digital intelligence has arrived, as traditional web analytics techniques were not designed for the breadth of channels and devices or the pace of adoption that fuels consumer experiences. At the same time, innovations in data visualization and advanced analytics are dramatically changing our ability to process very large amounts of multichannel information. The democratization of analytics is upon us, and marketers have an unprecedented opportunity to take advantage of descriptive, predictive and – most importantly – prescriptive, data-driven insights. This paper explores these concepts and looks at how SAS Adaptive Customer Experience and SAS Visual Analytics can help you overcome the limitations of web analytics and support data-driven, integrated marketing objectives.

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Bu etkinlik kapsamında tüm bilgileriniz SAS Gizlilik Beyanı ile uyumlu olarak işlenecektir.

Pazarlama içerikli iletiler almaya rıza gösterdiğiniz takdirde, yukarıda sağladığınız iletişim bilgileri SAS Institute Bilgisayar Sistemleri Ltd. Şti. tarafından, size etkinliklerimiz, ürünlerimiz ve hizmetlerimiz ile ilgili pazarlama içerikli elektronik mesajlar göndermek, SAS’ın satış ve pazarlama faaliyetlerini planlamak ve yürütmek amacıyla ve açık rızanıza dayanılarak 6698 sayılı Kişisel Verilerin Korunması Kanunu kapsamında veri sorumlusu sıfatı ile işlenecek ve yurt dışında bulunan SAS iştiraklerine aktarılacaktır.

 
 

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