How machine learning provides more relevant customer offers
"Nobody will ever complain when you give them too much value." – Daniel Newman
In this video, Newman explains that marketers can take advantage of machine learning techniques to identify the crucial data in real-time to respond with speed and relevance to customer need in our "Age of Immediacy."
Free white paper
In Digital Intelligence: The Heart of Successful Digital Transformation, Daniel Newman, Futurum founding partner and principal analyst, shows marketers how continue their digital transformation and enhance their digital intelligence platforms with techniques such as machine learning.
Download now
Recommended reading
-
Article
What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
-
Article
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
-
Series
The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.
-
Series
The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter