Provides a user-friendly interface for campaign activity, design, execution, segmentation and management.
Includes multichannel activity maps for creating interactions that span just a single channel.
Provides both a design and process gallery for three user types – editor, viewer and approver.
Lets you view messages, spots or offers from a central location via a consolidated message interface.
Ensures that the most up-to-date content is being used via status and versioning capabilities.
Provides full-screen design capabilities, with easily accessible panning, zooming, selection and layout tools.
Integrates SAS 360 Engage: Digital and SAS 360 Engage: Direct to leverage segments created using both cloud and on-site data.
Enables the inclusion of cross-channel customer journeys that include emails.
Triggers emails tied to events in SAS Customer intelligence 360, as well as external events.
Unmatched analytics
Enables advanced segmentation and analysis via drag-and-drop clustering.
Enables visual selection of criteria using pick lists and histograms at any entity level (e.g., household, customer, account, business) within a campaign.
Automatically selects statistically significant sample sizes to ensure proper control of group sizing.
Tracks analytical results in the common data model for reporting purposes.
Determines next-best product and performs market basket analysis to develop ideal product mixes.
Superior information management
Provides embedded data integration capabilities for addressing every aspect of managing customer data, from ETL to data quality.
Provides direct access to customer data at the enterprise level.
Lets you view response data and contact history data – allowing for easy campaign performance and effectiveness reporting.
Enables customization of the data structure so you can use your data more effectively.
Tracks user movement based on impression and/or conversation data.
Eliminates the need to move customer data into the cloud.
Delivers powerful reporting and data visualization capabilities to provide dashboards, interactive reports and self-service analytics.
Custom activity development
Lets you create activities as needed to address all client-specific processes.
Enables the creation of custom segments, messages, spots, events and tasks to engage customers in a true test-and-learn manner.
Lets you customize testing processes to accommodate champion/challenger and challenger/challenger content objectives.
Advanced segmentation & campaign capabilities
Allows you to create segments once for targeting across multiple channels.
Provides secure access to customer data directly from on-site data sources.
Lets you create suppression lists for easy reuse and compliance.
Includes tools for easily splitting segments into random groups to test different strategies.
Maximizes your budget by limiting the contactable universe to the highest-value customers.