SAS® Visual Analytics to enhance U Mobile users' experience, improve business decisions

Data visualization software to power mobile operator's ambitious market expansion

U Mobile Sdn Bhd is arming executives with visually rich access to real-time consumer behavior. By integrating SAS® Visual Analytics into its Malaysian operations, Malaysia's most dynamic and innovative 3G mobile operator is setting its sights on significantly better-informed business decisions.

In its initial phase, U Mobile's implementation of software from business analytics leader SAS includes marketing, product development and sales. Emphasizing that customers will be first in line to benefit from the enhancement, U Mobile CEO Jaffa Sany Ariffin also highlighted the opportunities for growth with the new capabilities.

Equipping the U Mobile innovation, service development, sales and marketing departments with SAS Visual Analytics will enable the company to offer a new level of services to Malaysian consumers. It will also lead to better-informed decisions through the software's mobile support for the iPad® and other Web-enabled devices, which give executives fast access to vital company data while on the move.

"We have always focused on taking bold, innovative and strategic steps in our business direction. With the addition of powerful analytics to our operations, we are confident of continuing to expand our business and increase our market share in Malaysia," Jaffa said.

"As consumers seek increasing levels of services, it is vital for industry players to remain atop market trends and opportunities." he continued. "SAS Visual Analytics gives us in-depth analysis of our customers' profile, behavior and usage patterns. The results will enable U Mobile to more proactively analyze and understand our customers, so we can offer them a relevant, quality experience."

Andrew Tan, Managing Director of SAS Malaysia, is certain that analytics and data visualization will play an increasingly critical role for businesses that deal with large amounts of information.

"Analytics offers a powerful means for businesses to capitalize on their data assets. SAS' deep expertise in analytics has helped many businesses mine big data to find new opportunities and drive better business results," said Tan.

"SAS Visual Analytics puts the power of advanced analytics tools – including correlation, regression and forecasting – into the hands of U Mobile's executives, without requiring prerequisite knowledge or coding. Market trend predictions, sales analysis comparisons and other tasks that previously required significant IT manpower can now be done on mobile devices by executives in a fraction of the time," said Tan.

SAS Visual Analytics includes autocharting, which automatically choses the best format for visualizing information. Business executives can easily understand insights, trends and correlations hidden in vast amounts of information.

To experience advanced data visualization in a self-service environment, try the interactive SAS Visual Analytics demonstration .

About U Mobile

As Malaysia's most dynamic and innovative 3G mobile operator, U Mobile has built its reputation based on the quality of its mobile voice and data services, the convenience of a distribution network and affordable pricing. U Mobile believes that everyone should be "live connected," which means providing subscribers with a stable, quality network, value-for-money plans for prepaid, postpaid and high-speed mobile Internet, and offering the latest devices. Customers can experience and enjoy more out of life. U Mobile also strongly believes in recognizing customers for loyalty and support by rewarding them accordingly. For more information, please visit


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