SAS helps Bintel know telecom customers, improve marketing campaigns

Telco taps SAS® Marketing Automation to speed right offers to right customers at right time

Bintel's mission is to provide best-value telecommunications services by putting the customer at the center of its business. Operating in Africa under the Azur brand, Bintel is a fast-growing provider of a global system for mobile communications services across Africa, where cellular telephony outnumbers the fixed-line network. Bintel chose SAS® Analytics software to improve its effectiveness of marketing campaigns in preventing customer churn. SAS Marketing Automation – from the leader in business analytics – includes a full set of predictive analytics and data mining tools that help the company create, test, modify and manage marketing campaigns.

As a customer-centric company, Bintel is committed to cater to every customer requirement – providing a vastly superior customer experience. Graphical campaign management tools speed up the process of planning and executing targeted campaigns that meet the needs of its growing Azur customer base. As customer satisfaction increases, retention and new customer acquisitions will improve marketing return on investment.  SAS Analytics will also allow Azur to streamline the campaign process and reduce mailing costs because marketers will know which customers will respond most positively to different offers and campaigns.  

"We place a strong emphasis on service quality and a customer-focused approach to business," said Omar Adra, Group COO at Bintel. "We want all of our marketing communications to deliver value. Beyond completing more campaigns, faster, we want to achieve better response rates. SAS Marketing Automation will help us better understand and meet customer needs." 

SAS Marketing Automation is part of the SAS Customer Intelligence suite that enables organizations to deepen customer insights, choreograph customer interactions and continuously improve their marketing performance. Customers worldwide using SAS to support customer initiatives include Cabela's, DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.


SAS Institute är världens största privatägda mjukvaruföretag med lösningar för avancerad analys. SAS Institute har sedan 1976 erfarenhet av att utveckla lösningar och metoder som låter företag och organisationer lära av sin historia, mäta och kommunicera pågående aktiviteter och skapa insikt om framtiden. Världen runt har SAS Institute totalt 50 000 kundinstallationer, bland annat i 92 procent av Fortune 500-företagen. I Sverige startade SAS Institute AB år 1986 och har idag 150 anställda på kontoret i Stockholm. Bland de svenska kunderna finns landets mest betydande företag och organisationer. För mer information besök:

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