Offering clients direct access to their data brings Telia ahead of the competition
In an industry where products and price no longer are differentiating factors, it takes innovative thinking to get ahead of the competition. Telia has succeeded in this by offering their business clients a new service, that gives them total access to their data and helps them optimize their spending on telecommunications.
Previously, larger corporations have had difficulty in optimizing costs for telecommunication, as their consumption overview was usually sent as obscure monthly billing invoices or as raw files of data which they then had to sift through to create reports and overviews of the consumption. This took time and resources, but for Telia’s clients, those days are over.
With the implementation of Visual Analytics solution from SAS Institute, Telia’s business clients can now not only save time and resources on report generation and data collection, as Telia provides them with easily accessible reports where corporations quickly and easily can review their consumption. The clients can also monitor their spending continuously, which allows them to transfer the costs and overspending to the appropriate divisions and spot new opportunities for optimization of their spending. Not surprisingly, this additional service has resonated with the larger corporations in Denmark, where many large enterprises quickly signed on for this solution.
Our Visual Analytics solution has been a game changer for our business clientele. We not only offer our clients a great service, we also deliver full transparency about their spending and the option to access and review their consumption data any time they’d like
Helps secures client retention and attracts new business to Telia
”Our Visual Analytics solution has been a game changer for our business clientele. We not only offer our clients a great service, we also deliver full transparency about their spending and the option to access and review their consumption data any time they’d like” says Dennis Kilian, CFO at Telia, who accredits this solution to Telia’s recent success with both retaining and attracting new business clients.
The inspiration for this solution came at a SAS Forum conference a couple of year’s back, after which Telia quickly formed an idea which they brought to SAS Institute. From there, they have worked closely together every step of the way to create a solution that offers this unique service to their clients which clearly sets them apart from the competition.
The strong collaboration with SAS Institute has resulted in a service where Telia’s clients can log in at any time, and get a real-time view of their spending, and pull reports and overviews directly from the system. The efficiency potential that this brings to the clients, both in cost and resource savings, has clearly made a difference as Telia now has 50 business clients signed on to the solution – among them many of the biggest corporations in Denmark.
The VA-solution we have created actually consists of two parts – a basis solution and an add-on option for large enterprises. The basis solution provides clients with standard reports and billing information overviews, which clients can access whenever they want. Depending on the client’s needs, we then update the data anywhere from once an hour to once a day
Senior Business Analyst
A scalable solution to fit all businesses
“The VA-solution we have created actually consists of two parts – a basis solution and an add-on option for large enterprises. The basis solution provides clients with standard reports and billing information overviews, which clients can access whenever they want. Depending on the client’s needs, we then update the data anywhere from once an hour to once a day”, says Anders Stokvad, Senior Business Analyst at Telia. He continues, “for our larger enterprises we offer an add-on service to the solutions, where our clients can manage their data themselves and they have the possibility to add customization to the reports to meet specific needs within their organization. This way we can meet the requirements of all business sizes both with regards to cost and information requirements”.
As part of the solution, Telia provides all clients with three years of data history which helps clients review the development in their consumption and cost over time. This is offered to help them spot opportunities for them to optimize their telecommunication spending.
With this Visual Analytics solution, it is not only Telia’s clients who are saving money. Telia can also document significant cost reductions by not having to provide clients with data and billing information regularly. As Telia’s CFO Dennis Kilian points out, “when implementing this solution for our clients we of course decided to take our own medicine which has proven very beneficial for us. As an added bonus to getting more and happier business clients, we in Telia has also gotten a much better understanding of own business, and have been able to optimize our own external costs for i.e. roaming charges”, he concludes.
Report generation and creation of spending overviews of consumption data was costly for both Telia and Telia’s clients. A lot of time and resources were spent from both sides on gathering consumption data and compiling reports to create spending overviews for analysis.
By giving clients direct access to their data and report generation through SAS Visual Analytics, Telia is offering a service that helps their business clients optimize their telecommunication consumption more efficiently.
The solution has ensured customer retention and attracted more business to Telia, and has also provided Telia with the added bonus of improved insights into their own business, which has help them reduce external cost for i.e. roaming charges etc.