Director Marketing & Communications
Natascha Schøtt Petersen is Regional Director for Marketing and Communications in the Nordics. Her role is to ensure that SAS Institute is present where ever and when ever the market want to engage in conversations about big data analytics.
Natascha has many years’ experience managing marketing, communications and stakeholder relations in an international business setting. As a leader, she continually motivates her team to elevate ambitions for a perceived strong market presence and engagement with SAS.
“It is most important that SAS Institute provides a SAS signature customer experience whether in person-to-person meetings, in digital campaigns or at our customer engagements. To do so, we apply our own analytical tools to ensure that we map and engage our relations, and act according to our customers’ needs and expectations. I am proud that SAS’ Nordic marketing team is able to execute data driven campaigns which are closely aligned to our sales efforts, ensuring one voice to market regarding our strengths in big data analytics,” she said to the Danish Marketing Association magazine “Markedsforing” in connection with being recognised for the M List.
Natascha joined SAS Institute in 2012. Previously, she held marketing director roles with IBM, SSA Global and Baan. In her spare time, she has engaged herself with the Global Angels Foundation, which is committed to sustainable development in developing countries. In 2016, she made the M List, an award celebrating the most influential marketers in Denmark.