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David B. Thomas and Mike Barlow's Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business provides an actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork, and communication in modern corporations.
Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. It provides high-level guidance to help you develop the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies; describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders; and provides both how-to advice as well as best practices on creating an enterprise social networking strategy.
An executive handbook and reference for social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives.
This book is part of the SAS Press program.