Big Data Analytics: Turning Big Data into Big Money

Big Data Analytics: Turning Big Data into Big Money

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Publisher: John Wiley Sons Inc.
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12.48 USD per unit


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Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics: Turning Big Data into Big Money. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values, and discusses how you can turn a business liability--such as large scale data storage, backup, and archiving--into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.

Once the domain of large online retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your organization's growth strategy.


  • Hardcopy ISBN# 978-1-1181-4759-7
  • Pages 208