Never before has there been a more important time for organizations to make better decisions based on fact-based analytics. The financial crisis revealed the price of unreasoned assumptions, and today the same urgency applies to organizations in every industry. Analytics at Work: Smarter Decisions, Better Results, by Thomas H. Davenport, Jeanne G. Harris, and Robert Morison, describes how pioneering companies are competing and thriving on analytics in a tough global economy that won't tolerate intuition and chance. At a time when organizations are craving security in very unsecure times, data and analytics will provide them with the strong foundation and confidence they need to excel with minimized risk.
In the wake of some spectacularly bad, well-publicized business decisions, the time is ripe for a book about decisions based on rational, clear-headed analysis of dependable data. In the 2007 best-selling book Competing on Analytics, The New Science of Winning, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. The follow-on book,Analytics at Work reveals how managers can now effectively deploy analytics in their day-to-day operations. The authors show how many types of analytical tools can improve decisions about everything from what new product offerings might interest customers to whether marketing dollars are being most effectively deployed. And it describes the elements a company needs to establish a sustainable, robust, enterprise-wide analytical capability.
Based on all-new research and illustrated with examples from companies around the world, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives. Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a roadmap and tools for unleashing the potential buried in your company's data.
This book is part of the SAS Press program.