Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value

Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value

Wouter Verbeke
Bart Baesens
Cristian Danilo Bravo Roman
In Stock
Publisher: John Wiley Sons Inc.
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32.99 USD per unit

Description

Generate real value from your business analytics!

Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value, by Wouter Verbeke, Bart Baesens, and Cristian Bravo, details a progressive value-centric strategy for using analytics to heighten the accuracy of your business decisions and skyrocket your bottom line. Based on the authorial team’s worldwide consulting experience and high-quality research, this step-by-step guide opens up a road map to handling data, optimizing data analytics for specific companies, and continuously evaluating and improving the entire process.

Written to give leadership teams the tools and know-how to transform their organizations into forward-edge mechanisms of profitable analytics, this complete, practical approach enables you to customize the latest analytical business solutions into a reliable system for creating real, value-increasing insight into every part of an organization; gain a real-world perspective on advanced analytics through illustrative case studies and online access to practice materials and tools; and confidently roll out the covered methodology at any company, from conception through ongoing management—including tips for hiring a data scientist.

See the dollar signs in your data with Profit Driven Business Analytics!

Details

  • Epub ISBN# 978-1-119-28698-1
  • PDF ISBN# 978-1-119-28699-8
  • Hardcopy ISBN# 978-1-119-28655-4
  • Pages 416