Most businesses in the travel & transportation and hospitality industries depend on their revenue management and pricing systems to make daily decisions. But many overlook the tremendous potential that these systems hold. While traditional revenue management systems focus on maximizing short-term revenue, this is not always the best choice for long-term business viability. Why allow your operational revenue management system to override your strategic goals? Instead, use a strategic revenue management system to tightly integrate strategy throughout your operations – so your executives can make balanced decisions that reinforce your future success.