
About this paper
Machine learning uses algorithms to build analytical models, helping computers “learn” from data. It can now be applied to huge quantities of data to create exciting new applications such as driverless cars.
This Conclusions Paper, based on a presentation at the Analytics 2014 conference, introduces key machine learning concepts and describes new SAS solutions that allow data scientists to perform machine learning at scale. In the presentation, Viseca Card Services shares its experiences using machine learning to differentiate a new customer loyalty program.
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
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