SAS | The Power to Know
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White Paper

Seeing the Voice of the Customer

Identifying Root Cause with Text Analysis Visualization

About this paper

There are many channels for interacting with customers, yet most organizations only use a small fraction of the data that's available from those exchanges. Why? Because most find it difficult to examine the millions of data points – often unstructured text – that comprise the customer picture. Using interactive visualization in an easily digestible, exploratory environment, you can bring all of your data to life – call center notes, trouble tickets, surveys, document stores and social data. As you expand the reach and insights of your analysis, you'll be able to interrogate, evaluate and understand precisely what your customers are trying to say.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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