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White Paper

Gaining Customer Insights

The Value of Analytics in Banking and Payments

About this paper

Stakeholders across the banking and payments value chain are under intense pressure to find ways to truly understand and connect with customers and members. As they seek ways to boost acquisition and cross-sell efforts, decrease attrition and increase revenue, many firms are discovering the power and value of analytics. This Mercator Advisory Group research brief sponsored by SAS explores how analytics can help institutions better understand customers’ wants, needs and behaviors – and help pave a critical path to consistent profitability.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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