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Achieve Customer Centricity in a Hyper-Connected World

About this paper

Many organizations claim they are centered on the customer, but few keep that promise. What stands in the way? This paper by the International Institute for Analytics (IIA) looks at the obstacles to customer-centricity. It also explores how organizations can use analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.    

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