SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Using Data to Create Outcome-Based Customer Experiences

A practical approach to understanding, strategizing, implementing and using data-based outcomes to improve customers’ experiences

About this paper

The aim of this research paper is to better understand how the data influences outcome-based, optimized customer experiences and help identify best practices for using data and analytics to design and deliver consistent, desirable customer experiences. We interviewed more than 30 marketing leaders with experience in customer-facing projects or data management (or both) and asked questions about how to use data to enable better customer experiences.

The result is a framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Máte SAS profil? To complete this form automatically Prihlásiť

*
*
*
*
 
*
 

All personal information will be handled in accordance with the SAS Privacy Statement.

 
  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.
 
 

Back to Top