SAS provides integrated marketing functionality to Europe’s leading drugstore chain  

SAS helps build customer loyalty, streamline marketing programs for dm-drogerie markt Group

Germany’s dm – drogerie markt Group has licensed software from business analytics leader SAS to integrate its marketing activities. SAS will help the drug store chain coordinate digital marketing campaigns, customer rewards programs, corporate communications and new store launches while streamlining marketing operations. dm will use SAS® Customer Intelligence, an integrated marketing management solution, throughout its 2,800 stores in 12 European countries.

“Ensuring that different communications channels work together hand-in-hand is important if you want to reach customers,” said Roman Melcher, dm General Manager and Head of Information Technology/FILIDATA. “The new software gives us everything we need while also giving us new ways to keep improving our marketing activities.”

An increased focus on digital marketing activities posed a challenge for the software dm used previously. With SAS, dm’s most complex marketing processes will be easier to handle.

“dm is known for its holistic approach to customer relationships,” said Wolf Lichtenstein, CEO DACH Region, SAS. “This is an area where the SAS integrated marketing management solution is particularly strong. It will help dm address individual customers at the right time, through the right channel, and with the right message while promoting process visibility for all stakeholders.”

Progressive retailers work with SAS®

Powerful analytics and extensive retail industry experience empower retailers to anticipate customer desires and advance business objectives. Plus, SAS’ portfolio of retail and customer intelligence software is available through several different investment, deployment and growth options.

SAS retail customers include A&P, Aéropostale, Ann Taylor, AutoZone, Beall’s, Belk, Best Buy, Brooks Brothers, Cabela’s, Carrefour, Casino, Casual Male, Charming Shoppes, Chico’s FAS Inc., Coach, DSW, dm-drogerie markt Group, Eddie Bauer, Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Harry & David, Hudson’s Bay Company, Kohl’s, Macy’s, Mark’s Work Wearhouse, Marks & Spencer, Nestlé, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group, Sainsbury’s, Stage Stores, Staples, Tesco, Tractor Supply Company, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.

To learn more about SAS Retail Intelligence and SAS Customer Intelligence, visit SAS at the NRF 103rd Annual Convention and EXPO in Booth 2455.

O SAS-e

SAS je lídrom v analytike. Prostredníctvom inovatívneho softvéru a služieb v oblasti analytiky, business intelligence a data managementu, SAS pomáha viac ako 75 000 spoločnostiam robiť lepšie rozhodnutia rýchlejšie. Už od roku 1976 dáva SAS svojim zákazníkom po celom svete THE POWER TO KNOW®.
Na Slovensku má SAS svoje zastúpenie od roku 1995 a špecializuje sa najmä na finančný sektor, telekomunikácie, energetiku a akademickú oblasť. Medzi najvýznamnejších klientov SAS-u na Slovensku patria: VÚB, a.s.; Slovenská Sporiteľňa, a.s.; Tatra banka, a.s.; Unicredit Bank Czech Republic and Slovakia; OTP Banka Slovensko, a.s.; Allianz – Slovenská poisťovňa, a.s.; Kooperativa poisťovňa, a.s. VIG ; Union poisťovňa, a.s; Slovak Telekom, a.s., Štatistický úrad SR a iné. Viac informácií nájdete na: www.sas.com/slovakia.

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