SAS and Chico's FAS Inc. talk marketing analytics at NCDM 2012

Business analytics software vendor SAS, a leader in customer analytics, will join world-class marketing executives at NCDM 2012 to discuss the role analytics plays in transforming big data into usable customer insight to make marketing more effective and efficient.

Lori Schafer, Executive Advisor SAS, is moderating the panel How Data is Transforming Strategic Marketing (Tuesday, Dec. 4, 10:00 a.m. - 11:00 a.m.), with executives from leading organizations to pinpoint key areas of friction between marketing and technology and discuss best practices in alignment and collaboration.

Keith Clark, Vice President, Customer Relationship Management and Consumer Insights at Chico's FAS, Inc., will appear on the panel Discovering Value in Social Marketing Data (Tuesday, Dec.4, at 1:45 p.m.) to share tips on getting the most out of social in terms of successful customer engagement and healthy ROI.

NCDM 2012 begins on December 3, 2012 at the Gaylord Palms Resort & Convention Center in Orlando, FL. Visit SAS at booth # 110 – 111. Follow SAS at NCDM on Twitter at @SASCI.

O SAS-e

SAS je lídrom v analytike. Prostredníctvom inovatívneho softvéru a služieb v oblasti analytiky, business intelligence a data managementu, SAS pomáha viac ako 75 000 spoločnostiam robiť lepšie rozhodnutia rýchlejšie. Už od roku 1976 dáva SAS svojim zákazníkom po celom svete THE POWER TO KNOW®.
Na Slovensku má SAS svoje zastúpenie od roku 1995 a špecializuje sa najmä na finančný sektor, telekomunikácie, energetiku a akademickú oblasť. Medzi najvýznamnejších klientov SAS-u na Slovensku patria: VÚB, a.s.; Slovenská Sporiteľňa, a.s.; Tatra banka, a.s.; Unicredit Bank Czech Republic and Slovakia; OTP Banka Slovensko, a.s.; Allianz – Slovenská poisťovňa, a.s.; Kooperativa poisťovňa, a.s. VIG ; Union poisťovňa, a.s; Slovak Telekom, a.s., Štatistický úrad SR a iné. Viac informácií nájdete na: www.sas.com/slovakia.

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