SAS is a Leader in The Forrester Wave: AI-Based Text Analytics Platforms (People Focused), Q2 2020


Unstructured text is the largest human-generated data source, offering a wealth of insights for organizations able to uncover them. SAS helps businesses capitalize on the massive amounts of text data, discovering trends and opportunities that otherwise would have been missed. As a result, SAS was named a Leader in The Forrester Wave: AI-Based Text Analytics Platforms (People Focused), Q2 2020.

“Insights from unstructured text data can create value for organizations in virtually every industry,” says Katie Tedrow, Sr. Product Marketing Manager at SAS. “To make sense of it all would traditionally be a very manual and labor-intensive process. SAS Visual Text Analytics makes it easier for business users to unlock the value of their unstructured data to empower business decisions and improve customer experiences.”

According to Forrester, rich linguistic rules, multilingual capabilities, and speech analytics are key differentiators for people-focused enterprise text analytics platforms, which focus on analyzing shorter texts generated by customers or employees in survey platforms, social media, or call center recordings.

Combining AI, natural language processing, machine learning and linguistic rules, SAS® Visual Text Analytics automatically extracts relationships and patterns within unstructured data, eliminating the need for manual analysis. The software helps users with sentiment analysis, trend analysis, data preparation and visualization and hybrid modeling approaches.

The report states, “SAS Visual Text Analytics bolsters SAS’ family of formidable analytics products. SAS Visual Text Analytics is one of [SAS’] several applications built on the SAS Viya platform, where all applications share data and model management, BI and analytics GUI and other microservices, resulting in consistent UX.”

As machine learning (ML) technology becomes more widespread, knowledge-based AI will dictate which providers lead the pack. Vendors that can provide a combination of knowledge- and ML-based text analytics capabilities will position themselves to successfully deliver people-focused text analytics applications to their customers. 

The Forrester Wave: AI-Based Text Analytics Platform (People Focused), Q2 2020

Recommended Resources


Explore the impact that SAS Visual Text Analytics can have on your business.


Learn how to improve the customer experience with artificial intelligence.


Get the latest insights on marketing analytics and customer engagement.

© 2020, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.

Back to Top