Automate with SAS: Account Segmentation Case Study

Digital transformation: account segmentation case study shares challenges, goals, and outcomes.

Challenges: spreadsheets that were difficult and not useful which lead to a frustrated team.

Goals: an always-on, self-service dashboard with a complete view of account data. Wanted the ability to slice and filter data in multiple combinations depending on the project.

Outcomes: accelerated revenue growth and optimized resource plans.