Executive Brief
It's clear – shoppers expect seamless and convenient customer journeys. But at the same time, sustainability, ethical credentials, and responsible sourcing are getting more attention.
Throughout 2021, IDC and SAS met with leading retail companies across the EMEA region to discuss emerging trends and innovation opportunities within the industry. This free Executive Brief is a result of this year-long engagement and represents a summary of the thoughts and conclusions gleaned from those discussions.
This Executive Brief focuses on the areas of:
- Delivering a superior and sustainable customer experience
- Redesigning retail operations
- Empowering store associates
- Scaling up the power of data to generate long-term customer value
To find out more about SAS and our work across the Middle East and Africa, please visit our dedicated website.