About this Paper

Marketers have a real need to corral customer data currently residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so. A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement.

What you get:

Benefits:

• Leveraging the CDP capabilities within SAS Customer Intelligence 360, you can access and unlock the full potential of your customer data.

Key Capabilities:

• Customer-Level Digital Data Ingestion
• Real-Time Identity Management
• AI, Analytics and Decisioning Support
• Advanced Activation Capabilities
• Digital Guardianship

The SAS® Difference:

• Superior information management with a hybrid architecture
• Elimination of digital data lag time
• In-the-moment data contextualization
• Support for real-time marketing that’s truly real time
• Meaningful customer insight