SOLUTION OVERVIEW
Beyond CDP With SAS®
Move beyond a traditional CDP to seamlessly collect, enhance, extend and activate customer data in real time.
About this Paper
Marketers have a real need to corral customer data currently residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so. A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement.
What you get:
Benefits:
- Leveraging the CDP capabilities within SAS Customer Intelligence 360, you can access and unlock the full potential of your customer data.
Key Capabilities:
- Customer-Level Digital Data Ingestion
- Real-Time Identity Management
- AI, Analytics and Decisioning Support
- Advanced Activation Capabilities
- Digital Guardianship
The SAS® Difference:
- Superior information management with a hybrid architecture
- Elimination of digital data lag time
- In-the-moment data contextualization
- Support for real-time marketing that’s truly real time
- Meaningful customer insight
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
