Marketers have a real need to corral customer data currently residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so. A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement.
What you get:
The SAS® Difference:
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.