On-Demand Webinar

Virtual SAS CI 360 Customer Connect

Success stories, innovations and feature highlights

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About this session

In this series of regular sessions, we want to bring together members of the SAS Customer Intelligence 360 user community to share experiences, skills and techniques, and to help you as customers maximize the potential of Customer Intelligence 360 from SAS.

Each virtual event lasts approximately 30-40 minutes and will include members of the customer community sharing real use cases, experiences and successes. Members of the SAS experts team will share tips and tricks on how to get the best from the SAS Customer Intelligence 360 platform. There will also be a topical session on the latest ‘hot topics,’ the vision for marketing and new features on the SAS Customer Intelligence 360 roadmap.

Agenda

This special edition of Virtual Customer Connect brings the energy of SAS Innovate 2026 directly to you. Through selected highlights featuring top marketing brands and SAS roadmap updates, we’ll explore how leading organizations are using data, AI and customer intelligence to create more relevant experiences.

  1. Introduction to the Virtual Customer Connect Event
    Mike Turner, Principal Business Advisor, SAS

    Welcome and introduction to this special SAS Innovate 2026 edition of Virtual Customer Connect

  2. Customer Highlights From SAS Innovate 2026
    Kate Parker, Sr Director Pre-Sales Support, SAS
    Mike Turner, host

    A curated look at selected customer intelligence sessions from SAS Innovate 2026, featuring short video summaries and commentary

    Featured customer stories include:

    • The Nature Conservancy – purpose-driven engagement and nonprofit personalization.
    • Grupo Coppel – personalization at retail scale.
    • Liverpool FC – AI-powered fan engagement.

  3. Product Launch Update
    Marketing AI + Marketing Decisioning: The Missing Link Between Data and Decisions
    The introduction of two brand-new agentic-driven marketing solutions which will help connect customer insights to scalable, real-time engagement in unprecedented ways

  4. Marketing Update and Next Steps
    Latest news, upcoming events, tour dates, on-demand content and more with Mike Turner

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About the experts

Kate Parker, Senior Director Presales Support, SAS

Kate Parker

Senior Director Presales Support, SAS

Kate Parker is Senior Director for Customer Intelligence Solutions at SAS, based in the Raleigh area. With a marketing degree from Saint Louis University, she combines marketing expertise with deep experience in analytics and customer intelligence.

During her career at SAS, Kate has held multiple leadership roles, including Global Director of Markets & Growth and Global Senior Manager for the Customer Intelligence Practice. She also worked as a systems engineer, building a strong technical foundation in analytics-driven marketing and decisioning.

Before SAS, Kate worked as a consultant at Walmart and as a manager at MarketSphere Consulting, helping organizations improve marketing operations, business performance and technology adoption. Her work focuses on applying analytics and customer intelligence to drive growth, improve decision-making and deliver data-driven marketing strategies.

Mike Turner, Principal Business Advisor, SAS

Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world, Mike has worked across many different industry sectors leading mixed teams of creative and technical resources in marketing agencies, consultancy and supply & demand-side commercial businesses.

Mike has led two startup marketing solution software organizations through their incubation and early development and supports two university Digital Marketing MSc courses in the UK.

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