On-Demand Webinar

Situational Awareness and Crisis Response Analysis

About the webinar

Epidemics confront governments, health care systems, health insurance companies, life sciences organizations and other sectors with unprecedented challenges in early detection, treatment and containment. Data-driven insights can help predict the highest demand for health care systems and identify the best responses.

A rapid response to emerging public health threats requires a comprehensive approach to detect and assess outbreaks, identify characteristics of the threat and determine optimal intervention strategies. Modeling the spread of infections based on up-to-date health surveillance data helps with mobilization of critical health care resources and understanding the effectiveness of mitigation and containment.

Below are some of the pressing challenges that organizations need to overcome using Analytics:

  • Understand trends over time. No two outbreaks are the same, so continuous data gathering, and visualization help to understand the locations, rate of growth and resulting outcomes. Organizations should deploy data management and data visualization via the cloud so they can respond faster.
  • Evaluate multiple risk scenarios. Organizations need to identify who is most affected, where they are located and what complicating factors may prevent a public health protection strategy from being effective. There is a need for forecasting models that can use any and all available data.
  • Anticipate needed health care resources. Identifying available hospital capacity, personnel, equipment and supplies is crucial for the treatment and care of the infected population. Through Analytics, you can identify where you need critical resources the most.

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About the Experts


Sherrine Eid

Principal, Global Lead Epidemiology and RWE, Product Management, SAS

Sherrine is the SAS Principal for Epidemiology and RWE and is based out of Pennsylvania, USA she joined SAS in October 2017.

Sherrine is an Infectious Disease Epidemiologist with over 20 years of experience in RWE, Epidemiology and Biostatistics. She worked in Global Health Development with Egypt, Yemen, Uganda, and other government health systems. She also served as the District Epidemiologist for the City of Alexandria, VA where she lead the Epi Response Team on outbreak investigations and contact tracing. At a large health network she co-authored outcomes research with healthcare providers. Sherrine joined a pharmaceutical company supporting Regulatory, Safety, Late Phase and Post-Marketing activities across therapeutic areas using clinical data and RWE.

Sherrine graduated with a Masters in Public Health from the The George Washington University School of Public Health and Health Services.


Ivy Fernandez

Analytics Practice Lead, SAS

Ivy is the Advanced Analytics Practice Lead under the Customer Advisory Division of SAS Institute (Philippines) Inc. She assists the sales teams to deliver right solutions to the customer and ensure the highest level of satisfaction, as well as, generate the most value out of their Analytics investments in SAS. She has the passion to empower organizations with the most trusted Analytics.

Prior SAS, Ivy is a former Associate Professor of Statistics in University of the Philippines Los Baños (UPLB) with research and extension background. After serving the University, she decided to join Taylor Nelson Sofres Philippines (TNS) Inc. She was an Assistant Research Manager managing a set of projects and accounts. She also served as one of the SMEs concerning Statistics and Advanced Analytics.

Ivy earned her Master of Science in Statistics minor in Economics degree from the Institute of Statistics (INSTAT), UPLB.

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