On-Demand Webinar
We’re in an age when what customers think — and do — matters more than any other business factor, and so the gold rush of customer insights is on. While tactics continue to evolve as firms develop more sophisticated approaches, one thing is certain: Companies that are advanced at being insights-driven outcompete the majority of less insights-mature firms by a wide margin.
2020 sees new challenges, with COVID-19 pandemic reshaping how customers and businesses interact on digital platforms, changes in technology choices, insights sources, and approaches to deriving customer insights, but only some firms will succeed.
This webinar helps you to build an outside-in strategy to best understand customer needs and market conditions. We looked at the impact of COVID-19 on businesses in Asia, market drivers, technologies and frameworks that refine customer insights in 2020, and discuss why customer insights is a key driver to becoming a leading customers obsessed enterprise which puts Customer Experience at the heart of their business.
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Senior Business Solutions Manager, APAC, SAS
Ramashish Singh with his 20 years of work experience, primarily focuses on driving the success of Customer Experience customers across Asia Pacific. He has expertise in Customer experience management, Digital Marketing, Real time interaction management, Customer Analytics, & Inbound/Outbound campaign management.
Principal Analyst, Forrester
Achim is a principal analyst based in Singapore, serving CIOs across Asia Pacific. His research focuses on analytics and data-driven transformation; the interplay of technology capabilities and business capabilities; and organizational change and governance. He writes about the business applications of analytics, artificial intelligence, machine learning, and cloud technologies across industries, with a focus on analytics-driven customer experience and insights, analytics-enabled IoT and Industry 4.0, and the organizational and technological aspects of operationalizing analytics successfully across organizations.