Kenneth Koh
Director of Insurance, Global Industry Practice, SAS
Kenneth is an experienced management executive with more than 18 years of experience in marketing and distribution management, having worked for global insurance institutions including AIG, ACE and AXA, with focus on marketing/ business transformation and effectiveness in area of marketing and customer relationship management.
With SAS, Kenneth has supported transformation activities of FSI and commercial clients to become more customer centric using hybrid of technology and business advisory work. Provided business advisory support to help customers develop their business strategies using data driven analytics in CRM and distribution management and participated in projects involving customer analytics, campaign management and online marketing.
As an insurance SME, Kenneth has played a pivotal role in providing technology guidance to insurers on the end to end capabilities for IFRS 17 compliance.
Kenneth holds a post graduate degree (Master of Science) in Marketing & Consumer Insight from the Nanyang Technological University Business School of Singapore.