CX Partner Webinar Series
Third-party cookie disappearance: effective disruption.
On demand Webinar
(30 min for free)
About the webinar
We all know that whenever we consume any type of content online, an advertising deal is happening in the background.
Publishers are providing content. Advertisers are funding the content by helping publishers to monetise their content with their ads. Most consumers are aware that they are sharing their data in order to receive personalized ads. However, not many realise how many hundreds of ad calls are going out to hundreds of companies involved in the advertising ecosystem.
This key piece of technology known as the 3rd party cookie that is now being phased out, is one of technologies underpinning the monetization business model of publishing online.
Companies, who have been too reliant on the 3rd party cookie must rethink their monetization strategy.
Not surprisingly, there is widespread and growing fear among some companies that they are losing over a decade’s worth of progress toward perfecting their monetization models within the programmatic ad ecosystem. But were those model any good in the first place? Or is this now the perfect storm to start new practices with quality and premium in mind?
To help you better prepare for life after third-party cookies, we’ve invited 3 experts...
- The industry has the opportunity to revert to quality and premium advertising
- Discuss how to clean up and get rid off bad practices
- Replace daisy chaining ads in the digital supply chain
- Avoid ad fraud - wittingly or unwittingly and devaluing inventory
Business Development Manager, BID
Tech-savvy with analytical and entrepreneurial attitude, Alessandro is a business development manager with the mission of generating value for customers by ensuring the proper approach to data science. With his management engineering background, as a supply chain expert, he got process efficiency and effectiveness at the core of any consulting service, either at a strategic, tactic or operational level. Since day zero Alessandro has helped big companies and multinationals to digitalize their processes, extract the highest value from their internal and external data, and evolve people skills and organizational models in line with the disruptive changes of business models. Technologies, processes and people define the playground which he acts in as a playmaker, by getting the best out of every stakeholder involved in the transformation process that nowadays is mandatory to surf the digital disruption and market uncertainty, rather than being swept away.
Luiz Felippe Leitao
Senior Business Solution Manager – Customer Intelligence, SAS
Luiz Felippe Leitao is an engineer specialized in e-commerce. He has more than 20 years of experience working in Sales and Marketing of global tech companies all over the world - in Latin America, Europe and Africa. Luiz joined the Business Development team at SAS in 2016 having a dedicated focus on Banking, Retail and Telco customers across EMEA. Today, he is in charge of Channels and Alliances for Customer Intelligence supporting all partners with Marketing and Digital DNA.
Head of Southern Europe for Fitbit, Google
Giovanni Bergamaschi has over 20 years of experience in Consumer Electronics and Mobile industries, holding different positions in Sales and Marketing for IT markets in some of the most important companies of the sector.
After graduating in Economy at the University of Ancona and achieving MBA at ISTUD in Milan and Bournemouth University in UK, from 2000 to 2005 he took multiple roles in Microsoft managing different commercial channels: the last one for Windows Mobile (now Windows Phone) where he gets the role of Senior Marketing Manager EMEA.
From 2005 to 2015 in addition to different positions in ASUSTeK Italy, he worked as Senior Partner at MeTeDa, Head of Online & Interactive at Rainbow leader in development of kids cartoons, Director of Sales and Marketing at Brightpoint Inc and finally Director of i-mate, leader of Windows Mobile phone.
Joining Fitbit since 2015, before working as Regional Director South Europe, Gulf and Africa at FITBIT, he was Country Manager Eastern Mediterranean.
Following Google's acquisition of Fitbit, Giovanni has been confirmed in role as Head of Southern Europe, for the brand.
Giovanni Bergamaschi is fluent in English, Spanish and French.
Giovanni is also passionate for Surf, Kite Surf, Paragliding and conducting an active life.