On-Demand Webinar

Automotive marketing in a fast-changing environment

Shape the future of customer experience in automotive

Episode 3: The connected car – how to continuously engage customers.

Dr. Christian von Thaden (CEO, Batten & Company) and Mike Turner (Principle CI Business Advisor, SAS) return for episode three of this webinar series, which focuses on the value of a data-driven approach to managing the customer experience.

The connected car represents a holistic strategy to automotive marketing in modern times, with ensuring the continuous engagement of customers being a high priority.

The key role of customer intelligence (CI) analytics in the management of the customer life cycle is discussed, with a focus on the importance of personalization of user experiences and the power of real-time customer decisioning.

Agenda  

  • Dr. Christian von Thaden, CEO, Batten & Company
    • The in-App economy – A game changer for the connected private cars
    • Management of the customer lifetime cycle
    • Personalized user experience
  • Mike Turner, Principal Business Advisor Customer Intelligence, SAS
    • Customer decisioning in real time
    • Combine customer analytics and business rules
    • Embed the logic in the customer experience

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About the Experts


Dr. Christian von Thaden
CEO, Batten & Company

Dr. Christian von Thaden is Partner & CEO at Batten & Company and focuses on projects in the areas of digital transformation, strategic marketing, CRM, marketing automation and e-commerce. Since joining Batten & Company in 2004, he has worked for large and medium-sized companies in various industries, especially automotive, financial services and retail. Dr. Christian von Thaden studied economics with a focus on marketing, monetary economics and business informatics at the Ruhr University of Bochum. He then completed his doctorate at the Catholic University of Eichstätt-Ingolstadt at the Chair of Marketing (Prof. Büschken).


Mike Turner
Principal Business Advisor Customer Intelligence, SAS

Mike has over 30 years of experience working across many different industry sectors and has held many senior business roles. In the automotive industry Mike was part of the team that created and ran the Catalyst marketing program for Rover cars back in the 1980’s and he has since worked with a number of automotive brands on various aspects of their customer intelligence strategies including Fiat, Volkswagen, GM, Mazda and Ford. Mike has led mixed teams of creative and technical resources in marketing agencies, consultancy, supply and demand side commercial businesses and led two start up organisations through their incubation and early development. Today, as well as his consultancy work at SAS, he continue to support two Digital Marketing MSc courses in London with Regents and Royal Holloway Universities as well as working with a number of organisations and partners providing consultative business advice, mentoring and strategic direction.


Andy Graham
Managing Director, White Willow Consulting Ltd

Andy’s background is traffic management and control systems across the globe, and connected vehicle technology. He now specialises in Intelligent Transport Systems and connected vehicles, smarter traffic management and parking, and road charging and fleet management systems. Andy is a Fellow of the Chartered Institution of Highways and Transportation, and Chair of the ITS –UK Connected Vehicle Forum from whom he received their award for Outstanding Personal Contribution. He is a member of the Institution of Engineering and Technology Transport Policy Panel.


Jonathan Hewett
Chief Executive, Thatcham Research

Jonathan is Chief Executive of Thatcham Research the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers in pursuit of the company’s vision “Safer cars, fewer crashes”.

Jonathan worked in marketing for Barclays Bank before spearheading the growth of Sainsburys Bank and subsequently conceiving and building Post Office Direct as a digital customer channel. In 2006, Jonathan joined Dixons Stores Group to run consumer financing, warranty and Tech Guys together with co-founding a FinTech venture, successfully exiting in 2018. Following 3 years as VP Consumer Marketing at AIG, in 2013 Jonathan joined Octo as Global Chief Marketing Officer for the World’s leading telematics service provider. Jonathan currently has several automotive restoration projects although all are currently “non-runners!"

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