About this paper

One year into the pandemic, it has become clear that no one can idly wait for things to go back to the way they were. Customer expectations are changing at an unprecedented speed, and businesses are responding by redesigning their operations.

Resilience and future readiness become essential in the reality we are in. The disruptions are happening, and how we prepare for and withstand the next challenge, defines how we move forward.

At the recent SAS virtual conference which gathered business and thought leaders from Central and Eastern Europe, Middle East, Russia and Africa region; we painted a picture of the future, together with different passionate communities, by using intelligent decisioning as the key driver of the growth innovation.

As digital acceleration takes hold, the global retail and consumer goods community is adapting more quickly than anyone ever thought possible. Retailers are faced with new requirements in managing their demand and ensuring the supply of essential and non-essential goods, as well as the challenges of managing their customer experiences, both in-store and online.

Leading retail company executives have shared their experiences, discussed challenges and solutions to be ready for the future.

These executives agreed that organization and process transformation is the main challenge among others in the retail industry. Our gratitude goes to McKinsey, Utkonos Online, Yıldız Holding, Inter Cars S.A., Adamed Pharma S.A. who were the Content Board members and supported the content creation for the Beyond Tomorrow Executive Workshops.