About this paper

In this era of digital Darwinism, customer behaviors, expectations and demands have advanced to never-before-seen levels. And startups are forcing traditional retail and even e-commerce businesses to deliver for their customers – whatever they want, whenever they want and however they want it.

This report, sponsored by SAS in partnership with customer experience and retail expert/thought leader Brian Solis, presents retail marketing leaders with a playbook of strategies, tools and analytical solutions they'll need to compete (and win) on customer experience.

Learn how the shift toward real-time and predictive analytics is empowering retailers to take control of their destinies. Understand why it takes a customer-centered mindset, approach and culture to support rapid experimentation and adaptation. And uncover the actions you should take to become a successful retailer in the age of digital Darwinism.