Senior analyst at Forrester, Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery. His research agenda includes customer analytics and artificial intelligence strategy, innovation and best practices.
About this webinar
Every company is focused on trying to understand and improve its interactions with customers who are becoming increasingly powerful. Big data and analytics are the keys to unlocking insights to improve the overall customer experience.
But although most companies have been gathering massive amounts of data about their customers, they believe they still have a long way to go to develop the kinds of interactions that will give them a competitive edge.
Brandon Purcell, senior analyst at Forrester, has studied dozens of companies in order to understand how real-time analytics helps businesses engage with customers, optimize costs, and achieve new growth.
This HBR webinar looks at how data and analytics play an essential part in staying ahead of evolving customer demands. The discussion looks at all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations, and how to use customer insights in order to optimize customer interactions.
About Brandon Purcell
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
