About this paper

According to a recent survey sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, 58 percent of respondents said their companies have seen a significant increase in customer retention and loyalty from using customer analytics.

According to the same survey, 81 percent of retailers expect real-time customer analytics to be important two years from now, with 55 percent reporting that it’s already important. Maybe retailers are placing a greater emphasis on real-time customer analytics because they understand that these capabilities can have a huge impact not only on the customer experience, but on the entire customer value chain.

Download this 4-page document and discover the key findings from the conversation between SAS, Accenture and Intel based on a recent survey conducted by Harvard Business Review Analytic Services.

• Where retailers are planning to invest when it comes to real-time customer analytics
• What tools they already have in place
• What obstacles they have already encountered – and which are lurking around the corner
• How retail businesses are currently investing in real-time analytics, machine learning and predictive analytics