Customer Guide

SAS^®Customer Intelligence 360
Newly released features and benefits

(General)

Features

Introducing LinkedIn Ads!

Connect with LinkedIn users through targeted and more cost-efficient advertising. Key features include:

Custom Audience Creation: Build and manage audiences directly in SAS Customer Intelligence 360, with the option to replace audience members.
Data Source Flexibility: Leverage on-premise or uploaded datasets to create tailored audiences.
Advertising Contact Events: Automatically generate contact events in the UDM ADVERTISING_CONTACT table.
SSO Authentication: Simplify connector setup with single sign-on for enhanced security.
Task Insights: Monitor audience match rates via the Task Monitor for better targeting performance.

Benefit

Enhanced Targeting: Easily create and manage custom audiences, ensuring precise targeting for LinkedIn advertising.
Streamlined Event Tracking: Automatically generate and store contact events for better tracking and reporting.
Improved Security: Simplified login process with single sign-on (SSO) for secure and efficient access.
Performance Monitoring: Gain valuable insights into audience match rates to refine targeting strategies.

Note:

SAS Customer Intelligence 360 is managing the audiences. Campaigns are still managed in the LinkedIn Ads.
Please consider the following data-matching guidelines:
- Prioritize matching based on email address for best results.
- When using a first name for matching, include the last name as well.
- Avoid selecting additional data fields when matching by email address
LinkedIn audiences do not expire automatically and must be managed manually.
Users must log in to LinkedIn via SAS Customer Intelligence 360 UI at least once a year, as refresh tokens are valid for only 12 months.
For more information, see LinkedIn Ads Connector and Creating a LinkedIn Ads Task in SAS Customer Intelligence 360: Administration Guide.

(General)

Features

Introducing Snapchat Ads!

Connect with Snapchat users through targeted and more cost-efficient advertising. Key features include:

Custom Audience Creation: Build and manage audiences directly in SAS Customer Intelligence 360, with the option to add/remove audience members.
Data Source Flexibility: Leverage on-premise or uploaded datasets to create tailored audiences.
Advertising Contact Events: Automatically generate contact events in the UDM ADVERTISING_CONTACT table.
SSO Authentication: Simplify connector setup with single sign-on for enhanced security.
Task Insights: Monitor audience match rates via the Task Monitor for better targeting performance.

Benefit

Enhanced Targeting: Easily create and manage custom audiences, ensuring precise targeting for Snapchat advertising.
Streamlined Event Tracking: Automatically generate and store contact events for better tracking and reporting.
Improved Security: Simplified login process with single sign-on (SSO) for secure and efficient access.
Performance Monitoring: Gain valuable insights into audience match rates to refine targeting strategies.

Note:

SAS Customer Intelligence 360 manages the audiences. Campaigns are still managed in the Snapchat Ads.
Please consider the following data-matching guidelines:
- Match using email, phone number, or Snapchat ID.
- Only one matching criterion is allowed at a time.
Snapchat Ads enable you to set the duration for audience membership.
For more information, see Snapchat Ads Connector and Creating a Snapchat Ads Task in SAS Customer Intelligence 360: Administration Guide.

(General)

Features

The SAS Customer Intelligence 360 Fundamentals course has been updated.
Look for new demos on setting up External Events and configuring approvals for objects.

Benefits

With new demos and updated content, the course helps users understand how to leverage external events and employ approvals to manage your workflow.

Note:

(Archive)