Los Angeles • BMO Stadium • September 15, 2026

Turning data and AI into real world impact

Image of SAS Innovate on Tour Los Angeles

Los Angeles sets the stage for what's next.

Join us at BMO Stadium's Founders Club for an exclusive day of AI innovation, executive insights and extraordinary experiences. Hear how leading organizations are transforming data into decisions, gain practical strategies for delivering business impact with AI, and connect with fellow leaders in an iconic setting. Then take in behind-the-scenes stadium access, meet an LAFC player and unwind at a sunset celebration designed to capture the spirit of Los Angeles.

Agenda

8:30 – 9:30 a.m.

Registration open: Grab your badge and a morning brew

Kick off your day with a warm welcome, a fresh cup of coffee, and your event badge in hand. Stop by early to check in, fuel up and start connecting with fellow attendees before the sessions begin.

9:30 – 11:00 a.m.

Where human ingenuity meets AI in action

What does real AI impact look like when it’s accountable, governed and delivering measurable results today?

In this 90‑minute session, we showcase how leading organizations are moving AI from promise to practice — combining human expertise and advanced analytics to drive real business outcomes. You’ll see how domain knowledge, responsible design and intelligent systems work together to power better decisions at scale.

We explore what makes AI truly enterprise‑ready, starting with trust. Learn how organizations are embedding transparency, accountability and governance across the AI life cycle — and why trustworthy AI is becoming a competitive advantage, not just a requirement.

You’ll then see how these capabilities come together on the SAS Viya platform, where teams are shortening time to value, scaling innovation and operationalizing AI with confidence. From copilots to autonomous agents, AI is accelerating across the analytics life cycle — delivering impact where it matters most.

This isn’t a vision of what might happen someday.

It’s what’s delivering value now — and how you can put it to work in your organization.

Featured Speakers:

Udo Sglavo, Vice President, Applied AI and Modeling R&D, SAS
Reggie Townsend, Vice President, AI Ethics, Governance and Social Impact, SAS
Alyssa Farrell, Senior Director, Portfolio Marketing, SAS
Thomas Roehm, Vice President, Corporate Marketing, SAS

11:00 – 11:15 a.m.

Networking break

11:15 – 11:45 a.m.

Customer spotlight: LAFC

Discover how LAFC and SAS are transforming fan engagement through data advanced analytics, and personalized experiences. Learn how the club connects fan interactions across email, mobile, web and ticketing channels to create smarter journeys, deeper loyalty and better business outcomes, while building a scalable foundation for the future of sports fan engagement.

Featured Speaker: Ryan Bishara, Executive Vice President, Revenue & Strategy, LAFC

11:45 a.m. – 12:15 p.m.

Customer spotlight: Nevada Division of Social Services

Reducing Errors, Improving Outcomes: How Nevada is Using AI to Strengthen Program Integrity

Nevada is using AI and analytics to strengthen SNAP program integrity, reduce payment errors and focus limited staff resources where they matter most. Learn how data-driven decision making is improving outcomes and discover an approach that can be applied across programs and organizations facing similar operational challenges.

Featured Speakers:

Kelly Cantrelle, Deputy Administrator, Program and Field Operations, Nevada Division of Social Services
Andrew Magee, Account Executive, SAS

12:15 – 1:30 p.m.

Pitchside power lunch and small group conversation

Take a break from the sessions and fuel up with a networking lunch overlooking the iconic LAFC pitch. Join “birds of a feather” sessions — casual, topic-driven conversations where you’ll connect with peers who share your interests over lunch.

Enjoy delicious bites, great company and unbeatable views of BMO Stadium as you connect with fellow attendees where the energy of the game meets the power of conversation.

1:30 – 2:00 p.m.

Customer spotlight: Hyundai Capital America

Explore how Hyundai Capital America is leveraging AI and analytics to drive innovation, increase operational efficiency and deliver better experiences for customers and employees alike.

Featured Speaker: Yang Hu, Senior Manager, Quantitative Modeling, Hyundai Capital America

2:00 – 2:30 p.m.

Health care and life sciences spotlight

Learn how healthcare and life sciences organizations are applying trusted AI and advanced analytics to accelerate research, improve decision making and unlock new opportunities for innovation while operating in highly regulated environments.

2:30 – 3:00 p.m.

Interactive experience: Behind the scenes BMO Stadium tours

Step behind the scenes at BMO Stadium for a guided tour of the home of LAFC. Explore areas not typically accessible to the public and experience firsthand how one of the country's most dynamic venues delivers unforgettable moments for fans and guests.

3:00 – 3:30 p.m.

Customer spotlight: Fifth Third Bank

Financial institutions are under increasing pressure to accelerate growth, manage risk and build customer trust. Hear how Fifth Third Bank is leveraging data, analytics and AI to enhance customer experiences, strengthen decision making and drive innovation in an evolving financial services landscape.

Featured Speaker: Mike Hall, Senior Vice President Director of AML and Economic Sanctions, Fifth Third Bank

3:30 – 4:00 p.m.

Energy and utilities spotlight

From improving operational resilience to supporting sustainability goals, energy and utilities organizations are turning to data and AI to navigate industry transformation. Learn how leaders are using analytics to improve performance, increase efficiency and prepare for the future.

4:00 – 5:30 p.m.

Social on the sunset deck

Wrap up your day with an unforgettable evening at BMO Stadium, where you'll enjoy refreshing drinks, delicious bites and meaningful conversations with fellow attendees, speakers, SAS executives and partners.

Take advantage of exclusive LAFC experiences, including a meet-and-greet with an LAFC player, photo opportunities with one of the club's iconic game-day falcons and its falconer and a custom swag station where you can grab keepsakes from the event.