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13 June  //  Amsterdam

13 June // Circa Amsterdam

At SAS Innovate Benelux, let’s get together and explore how analytics and AI can propel your business in exciting new directions as far as you want to go.

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Calling all fearless innovators, leaders and optimists. All horizon crossers, groundbreakers and tireless motivators. Those who know the difference between being ready for change – and being the change.

Discover how you can transform your business into one that’s so resilient, capable, future-ready and fast that you can outpace tomorrow and have time to spare.



Freek Daams
Surgeon Amsterdam UMC

Michel van Genderen
Internist – Intensivist, Erasmus MC

Philippe Meijer
ICU nurse at Erasmus MC

Robert Winkel
Program Manager Data Driven Healthcare at Gelre Ziekenhuizen

Antonie Berkel
Account Executive Healthcare at SAS

Andre van der Meer
Advisor Government & Healthcare SAS

Joran Roor
Data Scientist, SAS


Circa Amsterdam

Seineweg 2
1043 BG Amsterdam

Circa Amsterdam Venue Interior


Circa Amsterdam Venue
Circa Amsterdam Venue Interior

Circa Amsterdam
Seineweg 2
1043 BG Amsterdam

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It’s analytics & AI. It’s free, live and in-person!

Spend an action-packed day on the expanding edge of analytics and AI with fellow business leaders, technology experts and industry movers and shakers.

During this complimentary event, you’ll have every opportunity to learn, guide and be inspired about the future of data, analytics and AI – and all that it means for your business.

Blue and teal triangle with lightbeams

It’s analytics & AI. It’s free, live and in-person!

Spend an action-packed day on the expanding edge of analytics and AI with fellow business leaders, technology experts and industry movers and shakers.

During this complimentary event, you’ll have every opportunity to learn, guide and be inspired about the future of data, analytics and AI – and all that it means for your business.


AGENDA   //   13 JUNE


10:00 - 10:30

Registration & Welcome coffee

10:30 – 12:00

Icebreaker Industry Sessions
Meet your industry peers to get in the mood for the main program of the conference day – your first opportunity to hear ‘what’s hot’, for networking and exchange
For more details about these sessions, click on the industry of your choice below:

Financial Services

Be prepared for the Financial Industry landscape of tomorrow, today

The Financial Services Industry is evolving at an unprecedented pace, and it is essential to engage in meaningful discussions that can help you stay ahead of the curve. During this Ice Breaker Session, we will discuss the fast-changing role of AI, Data & Analytics, and Customer Intelligence for the future of the industry.

Program of the FSI Ice Breaker Session

10:00 – 10:30
| Walk-in and coffee
10:30 – 11:00  
| General opening | Trends in the FSI Sector
11:00 – 11:45   | 2 Round Tables led by industry experts:

  1. Converging Forces: Uniting AML and Fraud Prevention for Next-Gen Financial Security
  2. Modeling Climate Risk of Tomorrow

11:45 – 12:00 | FSI-specific networking

Block your calendar now and stay tuned for more information on this session.


Exploring Ethical AI for Value Creation in the Public Sector: Insights and Strategies

In this Ice Breaker session we will be focusing on how Public sector departments can bring value by developing a clear vision and strategy for the ethical deployment of AI.​

As we move towards a digital age, it is crucial to understand how AI can be leveraged to improve service delivery and decision-making processes. In this context, it is equally important to consider the ethical implications of AI and ensure its responsible use. We aim to discuss various strategies and best practices brought by customers, partners and SAS experts that can be adopted by the public sector to make the most of AI while upholding ethical standards. ​

Will be sharing their vision and insights on ethical AI (*)​:

  • Hilary Richters – Lead Digital Ethics &
    Board Member, Deloitte​
  • Koen Buikema – Coordinator Business Operations Social Domain at Gemeente Huizen
  • Sanne Torré – CEO, MeasureMe​
  • Tom Driessen, Directeur, Strategisch Kennis Centrum Georganiseerde Criminaliteit

Moderator: André van der Meer, SAS Expert for Government & Health care
​Join us in this insightful conversation, and let's explore the possibilities of AI in the Public sector together.​

Life Sciences

Data-driven approaches in Lifesciences: Revolution or Evolution?

Scaling within a fast-moving Biotech Company
Jasmine Kestemont, Head Data Management, Argenx​
Stijn Rogiers, Head Data Integration & Standards, Argenx

iCDM – interactive dashboards that innovate central data monitoring at Danone Nutricia Research
Paul Vervuren, Senior Project Leader Clinical Data Warehouse, Danone Nutricia Research​
Annemarie Lutz, BI Specialist, PW Consulting | Danone Nutricia Research

Debiopharm's Experience with SAS Viya 4 Implementation on Azure Cloud: Insights into Strategic Choices, Validation, and Migration
Rene Van Den Bersselaar, Global Head IT & CIO, Debiopharm International SA
Michael Gomes , Manager & Group Sales, OCS Consulting

Retail & CPG

The Future of Retail & CPG

Outpace tomorrow in the Retail & CPG industry by process optimization, cost reduction, efficiency improvement and sustainability.

Attend our session and gain valuable insights, including up-to-date information on the latest Retail & CPG trends from industry experts, on how to utilize advanced analytics, AI, and Digital Twins to maintain a competitive edge.

Paul Mills-Hicks
Previously Executive Board member Sainsbury’s

Dirk Mulder
Sector Banker in Trade & Retail at ING

Matthieu Bach
Director Customer Success at Cosmo Tech

Stefan Borensjö
Retail & CPG Industry Lead EMEA, SAS


Doing more with less - How digitalization and analytics are driving operational efficiency, sustainability, and cost savings in the era of disruption and uncertainty

As the manufacturing industry experiences rapid technological advancements and global events, it has become more important than ever for manufacturers to transform their operations, reduce costs, improve efficiency and sustainability. This session will explore how digitalization, data and analytics are enabling manufacturers to achieve these goals and drive change in the industry.

Industry experts will share their insights on how to optimize production processes, reduce energy consumption and costs. You will also have the opportunity to engage in discussions and ask questions on how to apply AI and analytics fast and scalable in your own organization.

Peter Wijers
ICT and BI Manager, Euramax

Massimo Venegoni
Global Sustainability R&D Manager, ABInBev

Matt Walsh
Managing Director EMEA Manufacturing & Supply Chain Lead, Microsoft

Alexander Dähne
Manufacturing Industry Lead EMEA, SAS

Workforce Development

Workforce Development - What’s in it for me?

In this 30 minutes invigoration session Glyn Townsend and Murray de Villiers will address topics like:

  • Uncovering the real value of Learning.
  • Workforce Development - Why should I invest in my people?
  • Building the business essential talent- and skills-pipeline for a prosperous organization.

Glyn Townsend
Sr. Director, Education Services and Academic Programmes, Europe, Middle East and Africa

Murray de Villiers
Director: Education Go-to-Market, Europe, Middl-East and Africa

Health Care

The use of AI & analytics in healthcare is becoming increasingly important. The challenges related to growing demand for care, healthcare staff workload, personalised patient care and financial sustainability of healthcare can all benefit from the implementation of data & analytics. With emphasis on implementation. We must not only innovate, but also implement it responsibly and scalable in our organisations. Only then will we be ready for the future. Join us in this break out session to see how hospitals in the Netherlands are putting words into action with regards to Data Driven Healthcare.

Freek Daams, Surgeon Amsterdam, UMC
Joran Roor, Data Scientist, SAS

Michel van Genderen, Internist – Intensivist, Erasmus MC
Philippe Meijer, ICU nurse at Erasmus MC

Robert Winkel, Program Manager Data Driven Healthcare at Gelre Ziekenhuizen
Charlotte van Leeuwen , Senior Consultant Digital Health | Digital Strategy at KPMG

Moderator: Antonie Berkel – Account Executive Healthcare at SAS

12:00 – 13:00

Networking lunch & Registration

13:00 – 13:10

Opening & Welcome
Phaedra Kortekaas, Managing Director Benelux
Vivianne Bendermacher, moderator


13:10 – 13:30

Outpace Tomorrow
From the painpoints of data overload and complexity to faster innovation on your terms through the foundational pillars of productivity, performance, and trust
Gavin Day, Executive Vice President, Office of the CEO, SAS

13:30 – 13:50

Driving Better Outcomes With Increased Productivity
How to leverage simplified integrations, improved cloud capabilities and a streamlined product experience for better health, lower risk, more profit, and smarter supply chains.
Alice McClure, Director of Technology, Product Marketing, SAS

13:50 – 14:05

Accelerating Time to Value With Speed & Performance
Experience the fastest analytics platform in the market to deliver maximum customer value and business results at optimized costs for performance.
Udo Sglavo, Vice President of Advanced Analytics, SAS

14:05 – 14:20

Unleashing the Power of Trustworthy AI
Let's discuss how to integrate bias detection and explainability into your analytics platform, ensuring that your decisions are transparent, trusted and unbiased.
Reggie Townsend, Vice President Data Ethics, SAS

14:20 – 14:35

Empowering Decisions With Industry Specific Solutions
Showcases about delivering value faster by integrating industry-specific solutions like Fraud, Risk, and Customer Intelligence into your analytics platform.
Mike Blanchard, Vice President Customer Experience, SAS

14:35 – 14:55

SAS Direction
Fireside chat Q&A with SAS executives, covering a range of topics such as the company's roadmap, key announcements, partnerships, and IPO story.

14:55 - 15:20

Coffee break & Networking

15:20 - 16:30

Customer stories

Digital Ethics in AI.
About the importance of Digital Ethics and the developments that are generally taking place in this playing field and the challenges that we still have to solve. An overview of the current status of Digital Ethics in AI.
Jeroen van den Hoven, University Professor Delft University of Technology

Making Responsible AI REA(H)L in Healthcare.
This keynote will be about the importance of Analytics and AI in the IC of the future. With AI we can ensure that healthcare remains good and sustainable, only if it is used in a responsible way.
Diederik Gommers, General Manager, Professor Intensive Care Medicine, Erasmus MC in Rotterdam

Jo Coutuer, Former Chief Data Officer and Member of the Executive Committee, BNP Paribas Fortis. Founder of Data Merit

Can Data Help Overcome Tomorrow's Sustainability Challenges?
Vito stands for vision on technology for a better world. Together with our partners, we accelerate the path to a sustainable world. Challenges around sustainability are huge, and only by bringing a multidisciplinary system approach combined with in-dept expertise, we can outpace tomorrow. The collection, analysis and modelling of data is key in our work to support individuals, companies and public authorities in their personal or policy decision making.
Inge Neven, CEO VITO – Flemisch Research Organisation in the area of Cleantech and Sustainable Development


16:30 - 17:10

Lieven Scheire, Comedian, physicist and science communicator on stage and on TV

17:10 - 17:15


17:15 - 19:00

Networking Reception


This exclusive event offers a unique opportunity for face-to-face networking with SAS senior management and industry leaders.


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