Communications (Telecom & Media) Executive Experience

     October 21, 2019

During this invitation only half-day Executive Experience, executives from telecom, media and telecom industries across EMEA and APAC will focus on how to improve operations, marketing and the bottom-line through analytics, AI and machine learning.

  • Meet 80+ Executives in telecom and media
  • Learn how to organize innovation and best practice to become a data and analytics-driven comms company
  • Understand how primary companies in the comms sector are optimizing customer experience, intelligent advertising and viewer analytics to predict next best offers and bring relevance to every interaction with customers 
  • Share insights and connect with peers through networking opportunities, meet SAS Executives and SAS experts

This session will take place on Monday October 21 at the MiCo conference center in Milan. On arrival at the MiCo, collect your conference badge before making your way to the 2nd floor where the sessions will take place in the ‘Amber’ and ‘Brown’ rooms. Follow the signs at the venue for directions to these rooms.  


12:30 - 13.30Executive Lunch 
13:30 - 13:40Welcome and Introduction

Mari Nilsson Björkman, Global Communication Industry Lead & Marketer, SAS
Matthieu Joosten, Industry Leader for Telecoms in Europe, SAS
13:40 - 14:05The Optimization of Quality of Exchanges through Networks; using Network Science to enable Self Optimizing Networks (SON)André Beijen, Independent Technology Executive and former Director Network Innovation KPN
14:05 - 14:30The ‘Modelfactory’ approach will boost your data science department productivityHans De Wit, Senior Data Scientist, Telenor Norge AS
14:30 - 14:55Clouds in the Sky
James McGiffen, Technology Leader, SKY UK
14:55 - 15:20Organizing for BI & Big Data AnalyticsGloria J. Miller, Managing Director, Maxmetrics GmbH
15:20 - 15:45Transforming MTN into a data-led organisation Anu Sing, Group Executive: Business Intelligence , MTN Group
15:45 - 16:15Coffee and networking break 
16:15 - 16:40 Customer use case TelefónicaÁlvaro Alegría Meunier, Global Head of Internal Projects & Strategic Initiatives, Telefónica Digital
16:40 - 17:05How to improve customer experience by forecasting NPSRiku Mäkeläinen, Director Analytics, Telia Finland
17:05 - 17:30Change the adserver is challenging but gainfulJan Malý, Head of Yield, Mafra
17:30 - 18:25Executive panel: Realizing the full potential of data-driven innovation Moderator: Olivier Penel, Data Strategist and Advisor, SAS Global Technology Practice
18:25 - 18:30Closing remarks
Mari Nilsson Björkman, Global Communication Industry Lead & Marketer, SAS
Matthieu Joosten, Industry Leader for Telecoms in Europe, SAS
19:00 - 22:00Privat Dinner
Depart from MiCo. Coach transfer to PAVAROTTI - Milano Restaurant Museum, Galleria Vittorio Emanuele II - 4° piano Piazza Duomo 21 - Milano

How to register

The Communications Executive Experience session at Analytics Experience 2019 is now full. It is no longer possible to register.
If you would like to be contacted about future SAS events, please send an email to outlining your preferred subject area.