ANALYTICS EXPERIENCE
Communications (Telecom & Media) Executive Experience
October 21, 2019
During this invitation only half-day Executive Experience, executives from telecom, media and telecom industries across EMEA and APAC will focus on how to improve operations, marketing and the bottom-line through analytics, AI and machine learning.
- Meet 80+ Executives in telecom and media
- Learn how to organize innovation and best practice to become a data and analytics-driven comms company
- Understand how primary companies in the comms sector are optimizing customer experience, intelligent advertising and viewer analytics to predict next best offers and bring relevance to every interaction with customers
- Share insights and connect with peers through networking opportunities, meet SAS Executives and SAS experts
This session will take place on Monday October 21 at the MiCo conference center in Milan. On arrival at the MiCo, collect your conference badge before making your way to the 2nd floor where the sessions will take place in the ‘Amber’ and ‘Brown’ rooms. Follow the signs at the venue for directions to these rooms.
Agenda
Time | Session | Speakers |
12:30 - 13.30 | Executive Lunch | |
13:30 - 13:40 | Welcome and Introduction | Mari Nilsson Björkman, Global Communication Industry Lead & Marketer, SAS Matthieu Joosten, Industry Leader for Telecoms in Europe, SAS |
13:40 - 14:05 | The Optimization of Quality of Exchanges through Networks; using Network Science to enable Self Optimizing Networks (SON) | André Beijen, Independent Technology Executive and former Director Network Innovation KPN |
14:05 - 14:30 | The ‘Modelfactory’ approach will boost your data science department productivity | Hans De Wit, Senior Data Scientist, Telenor Norge AS |
14:30 - 14:55 | Clouds in the Sky | James McGiffen, Technology Leader, SKY UK |
14:55 - 15:20 | Organizing for BI & Big Data Analytics | Gloria J. Miller, Managing Director, Maxmetrics GmbH |
15:20 - 15:45 | Transforming MTN into a data-led organisation | Anu Sing, Group Executive: Business Intelligence , MTN Group |
15:45 - 16:15 | Coffee and networking break | |
16:15 - 16:40 | Customer use case Telefónica | Álvaro Alegría Meunier, Global Head of Internal Projects & Strategic Initiatives, Telefónica Digital |
16:40 - 17:05 | How to improve customer experience by forecasting NPS | Riku Mäkeläinen, Director Analytics, Telia Finland |
17:05 - 17:30 | Change the adserver is challenging but gainful | Jan Malý, Head of Yield, Mafra |
17:30 - 18:25 | Executive panel: Realizing the full potential of data-driven innovation
| Moderator: Olivier Penel, Data Strategist and Advisor, SAS Global Technology Practice |
18:25 - 18:30 | Closing remarks | Mari Nilsson Björkman, Global Communication Industry Lead & Marketer, SAS Matthieu Joosten, Industry Leader for Telecoms in Europe, SAS |
19:00 - 22:00 | Privat Dinner Depart from MiCo. Coach transfer to PAVAROTTI - Milano Restaurant Museum, Galleria Vittorio Emanuele II - 4° piano Piazza Duomo 21 - Milano |
How to register
The Communications Executive Experience session at Analytics Experience 2019 is now full. It is no longer possible to register.
If you would like to be contacted about future SAS events, please send an email to Executivex2019@sas.com outlining your preferred subject area.