Want to learn how ITV adopted SAS 360 Match to deliver Personalised Advertising at massive Scale? ​

Then join us at the Innovation Stage on Friday, 15th of September at 16.45

ITV plc, the largest commercial broadcaster and streaming platform in the UK, continues to deliver innovative advertising opportunities at scale and creative ways of engaging with consumers. The 1st party ad platform, SAS 360 Match, has been a vital component in the automation, monetisation and delivery of highly personalised ad experiences to ITV’s audience.

Clive Santamaria, ITV’s Chief Architect, will join Steve Perks, Head of Advertising Technology at SAS, to discuss how ITV and ITVX (ITV’s new ad supported streaming service with FAST channels) enjoy success in the increasingly competitive and fragmented viewing landscape.

Henry Rivero, with 20+ years experience at organisations such as RTL Group, Clypd (Microsof/Xandr), HbbTV Association and with a client base that includes major media groups, broadcasters and technology providers, will share his insights on how broadcasters are adopting addressable TV.