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Delivering Experiences That Win Business and
Build Loyalty


CX Champions Share Their Strategies
Invitation to the Live Launch of a New CX Survey for EMEA

22 September 2022 • 10:00 am - 2:00 pm CET
SAS Office • Messeturm • Frankfurt, Germany

In partnership with:

Exclusive Invitation

Organizations everywhere are increasing their investments in technologies that can boost customer experience (CX). Yet the payoff – both in terms of CX and financial returns – remains elusive for many. In fact, we found that just 15% of companies are delivering top-quality experiences. Something's not adding up.

We wanted to find out why, so we asked more than 2,600 business leaders worldwide about their approach to CX. Explore the new SAS-sponsored survey by MIT SMR Connections to discover why CX Champions:

  • Elevate CX strategy as part of digital transformation
  • Strive for mastery of AI to deliver CX
  • Make CX a mainstay of operations


We invite you to attend the exclusive LIVE launch event to discuss the results:

  • 10.00 – 11.00 Live Launch Event
  • 11.00 – 14.00 Welcome Reception and Executive Lunch


We look forward to welcoming you to our SAS office in Frankfurt on 22 September.

This event is no longer available for registration.

 
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Live panel discussion exploring the survey results includes:


Christian Peter

Lead of Marketing Automation, Commerzbank

Christian Peter has been shaping the banking business from his positions for years. After holding positions in sales, he brought his experience to central sales management. In his current position as Head of Marketing Automation for Private and Corporate Customers, he is consistently continuing along this path. His goal is to turn man and machine into partners. Sales-related digitization with a customer focus is in his blood.


Corrado Marozzo

Senior Manager of Applied Intelligence, Accenture

Corrado Marozzo brings 15+ years of know-how in data transformation, customer experience, and digital transformation journey. He is a passionate advocate of the ever-developing customer experience world and how this can evolve with cloud analytics. His experience in the value proposition and deployment of cloud analytics, helps organizations in their data transformation and digital transformation strategies.


Ricardo Saltz Gulko

Managing Director and Co-Founder, ECXO

Ricardo is the Eglobalis, Innovation and Experience Consulting Agency, Managing Director, a global strategist, and C-suite adviser focused on experience and operations simplification, culture transformation, OX, CX, EX transformative design, technology adoption, innovation ignition, and human adaptability. He’s the ECXO co-founder & initiator of the European Customer Experience Organization.


Andreas Heiz

Director of Customer Intelligence Solutions EMEA & AP, SAS

Andreas is the Director of MarTech Solutions for EMEA/AP at the world’s largest AI software specialist, SAS Institute. He is a distinguished professional in the IT and CRM field and brings with him more than 20 years of experience in helping brands globally in their Digital Transformation through deployment of Automation and AI capabilities. Currently, Andreas focuses on helping brands build new holistic engagement strategies and processes to address customers who tune out of classical marketing approaches to form more belief-based communities. Before joining SAS, Andreas held various senior positions in Retail and Financial Services organizations.