Topic of the Challenge:
Our eating habits have a huge impact on our health and the environment. According WWF’s Living Planet Report, the average Swede consumes as though we had the resources of four planets earths. To reduce our ecological food print we must eat more sustainable foods, such as plant-based foods, and we need to reduce the amount of food waste. To address this issue, we have teamed up Unilever, one of the top ranked sustainable Consumer Packaged Goods Companies in the world who have a strong expertise in Sustainable Foods combined with a powerful purpose “to make sustainable living commonplace”, and Flarie, one of the most exciting technology platforms, which combines brand gamification and advertising experiences with a user base soon to hit 1 million Swedish users; and the core group being the younger mobile-first audiences covering +20% market share.
And together, we will determine the attitude and knowledge Flarie’s users have regarding sustainable eating and aim to improve the user’s attitude and knowledge via a gamified experience.
Capgemini Team 1