About this paper
For insurance firms that operate on the traditional selling model, customer loyalty is rapidly decreasing as competition from banks, direct channel and aggregator websites make it easier for the customer to find the cheapest price. How can a firm create a differentiating customer experience that enables it to compete on some basis other than price? This white paper describes six key steps and the enabling technologies for insurers that want to cultivate deeper, more loyal and more valuable relationships with customers.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.